With our fabulous Ladies’ Day over for another year, it’s time to reflect on what makes this special event such an amazing success.
The weather helps, of course, and the sun was most definitely shining as more than 11,300 racegoers arrived from far and wide for a day of excellent racing and stylish socialising. More than 270 glamorous ladies and gents entered the Most Stylish competition with the lucky winners announced by Capital FM presenter JoJo.
First up was Most Stylish gent, 21-year old Damian Mattocks of west Hull, who was delighted to claim his prize of a spectacular Longines Conquest watch courtesy of Flemingate-based jeweller Guest & Philips, wearing a Primark suit no less!
Crowned Most Stylish Lady was 25-year old Leigh-Anne Shulver of Barton. Wearing a blue floral outfit from Coast, Debenhams and River Island, Leigh-Anne was thrilled to win a holiday for two to Costa Blanca donated by Humberside Airport; a Tripp Luggage suitcase, makeover and beauty hamper provided by Flemingate-based Debenhams; plus a £100 Outfit voucher.
Sally Iggulden, our Chief Executive, said: “Flemingate Ladies’ Day was absolutely wonderful! This is our best-attended meeting of the season and it’s always a huge success. Racegoers make a full day of it and Beverley is buzzing from morning to night.”
The Secret Garden gin bar, provided by our new partner Sloemotion, was a resounding success with almost 500 gin-based cocktails sold on the big day. The marquee was beautifully decorated by artisan florist Violet & Willow, using almost 1,000 stems of flowers and foliage from growers in Wressle, Everingham and Scarborough.
Pippa Moore, Marketing Manager at Sloemotion, said: “Flemingate Ladies’ Day was amazing! There was a great buzz and we were lucky enough to have lovely weather on the day.
“Our Sloemotion cocktails went down a storm and even Capital FM’s JoJo enjoyed a Hedgerow gin and tonic! The collaboration between ourselves and Violet & Willow worked perfectly as the flower displays perfectly complimented the one-off cocktail experience and made the Hedgerow Bar look absolutely magical.”
Caroline Young, owner of Violet & Willow, said: “I wanted a natural feel to the displays to tie in with Sloemotion’s Hedgerow Gin, so I used flowers and foliage that reminded me of a typical English hedgerow. I used stems from local growers and foliage from my own family farm. It’s important to create something bespoke for every client. I loved the experience and I loved the end result!”
Thanks also to our supporters Blue Keld, who handed out 1,000 free bottles of natural mineral water to keep racegoers hydrated through the day. And we were pleased to see our free sun cream dispensers being to put to good use in the hot sun.
Sally added: “We’re proud of the major and very positive impact the racecourse has on the economy of Beverley and the wider region, through the local suppliers we use, the visitors we bring to the town and the trade we generate for local hotels, shops, restaurants, cafés and bars.”
Manager Craig Brooks of the Rose & Crown pub in North Bar Without opened earlier to serve customers on the way to Ladies’ Day. He said: “The racecourse is very important to our business as we’re the closest pub to the course. We get a lot of trade from the race meetings and Ladies’ Day is our busiest day of the year, barring Christmas. The racecourse and Ladies’ Day are really important to the economy in Beverley, especially as they bring so many people into the town and show it off to visitors to the area.”
Graham Tait, Flemingate Centre Manager, said: “Yesterday was a fantastic day! We’re even more delighted that we partnered up with Beverley Racecourse to support Ladies’ Day after its success. The changes to the format went really well and the whole event was exciting, stylish and fun! Beverley was buzzing!”
And not forgetting our glamorous trio, The Lovettes, who entertained the crowds with a hip-swaying selection of hits from the 60s as the day drew to a close. What a fabulous day!