Racecourse partner with Blue Keld to promote safe drinking on The Journal Ladies’ Day

Beverley Racecourse have teamed up with Blue Keld Mineral Water once more to give out free bottles of mineral water to racegoers on The Journal Ladies' Day.

The partnership was established last year in a bid to encourage racegoers to drink responsibly on this popular and busy meeting. The scheme was a great success, keeping many hundreds of racegoers hydrated on a hot day, and was even recognised by the Racecourse Association in their 2013 Racecourse Awards. The Blue Keld street team will be on hand from 4pm to give out 1,500 bottles of its finest premium mineral water to racegoers wanting to take a break from drinking.

Blue Keld was an obvious partner of choice for this prestigious raceday, being a nationally-recognised top-end brand of mineral water produced just down the road from Beverley Racecourse. Dating back to Nordic times, Blue Keld Natural Mineral Water flows from a genuine artesian spring situated on the edge of the Yorkshire Wolds, and the pure waters from the spring take many years to naturally filter through the chalk and limestone of the Yorkshire Wolds before they arrive at the Blue Keld Spring. You can find out more about them here.