The Ice Co, Europe’s largest manufacturer of ice products, will be attending the Party on the Pasture race night to showcase a brand new look for one of their products.
The Ice Co’s ‘Ice & Easy’ branded Frozen Alcoholic Slushies are a fun, vibrant product and the company are excited to reveal the new look to racegoers at such a great local event this Friday evening.
The adult frozen slushies, which are available in four iconic flavours; Strawberry Daiquiri, Margarita, Pina Colada and Mojito, will be available at both the Rapid Lad Bar and 1690 Bar from either a slushy machine or in a pouch. The team will be handing our samples and running an exciting competition on the night, as well as having a garden themed photo area and a dedicated snapchat filter to get racegoers involved with the brand.
The drinks are currently available in 250ml pouches in Tesco freezers and allow consumers to have a delicious frozen cocktail in as little as 3 simple steps – freeze, squeeze and enjoy! Just in time for the bbq and party season – when the drinks will be most enjoyed, the new look will be going into Tesco stores over the coming weeks.
The Ice Co will also be supporting the event and promotion by sponsoring one of the races on the evening.