Beverley Racecourse has been confirmed as one of the top 11 racecourses to visit in England and Wales by LiveTourism as part of the Racecourse Association’s (RCA) Quality Assured Racecourse Scheme (QARS).
In 2019, the RCA’s QARS was undertaken by LiveTourism for the first time since its inception in 2011. 2019 once again saw all British Racecourses rated as ‘good’ or better, excelling as destinations to enjoy a day of fantastic sporting action and a day out.
Each racecourse is visited by a trained assessor from LiveTourism whose job is to objectively assess the raceday experience. This rigorous assessment encompasses all aspects of the customer raceday journey and also comprises pre and post event information.
LiveTourism, responsible for all assessments in England and Wales, confirmed the top 11 racecourses for raceday experience in 2019 were (alphabetised): Aintree, Ascot, Beverley, Cheltenham, Chester, Newbury, Newmarket (July), Wetherby, Wincanton and York. The venues included in this prestigious list scored impressively throughout their assessments particularly in the core Racecourse section where the average score was 88.18%.
Paul Swain, the RCA’s Brand & Experience Manager, commented “The RCA’s Quality Assured Racecourse Scheme provides all racecourses with a recognised kitemark of quality from renowned experts LiveTourism and VisitScotland. The assessments are incredibly thorough and provide detailed feedback on every element of the customer experience. Combined with racegoer feedback, such evidence is invaluable as we strive to ensure racing remains a world class day out.
“I’m thrilled to see so many racecourses receive the recognition they deserve and the RCA looks forward to working alongside all racecourses to continue to enhance the raceday experience.”
Sally Iggulden, Chief Executive of Beverley Racecourse commented “We’re obviously delighted to score so highly once again, and it’s a real testament to the unfailing hard work and vision of the small team here. There are some big names in the top ten, so to rank alongside them is the best feedback possible. We’ll continue to innovate and drive forward our customer experience over the coming year.”
Mandy Lane, LiveTourism Director, said “Our first year of assessments highlights the great work achieved in the customer experience at racecourses since the inception of the Quality Assured Racecourse Scheme. Striving for continual improvement is essential when consumers have many choices in how to spend their leisure time and money. The levels of commitment and innovative examples we have observed ranks racing competitively with many leading visitor attractions as a first-choice day out.”