1st March 2022
Viking FM Partnership
BEVERLEY RACECOURSE & VIKING FM LADIES DAY PARTNERSHIP
Beverley Racecourse is delighted to announce a Ladies Day presented by Porsche Centre Hull partnership with local radio station Viking FM. Working alongside each other Beverley Racecourse and Viking FM will help increase reach and awareness of the raceday and the Breakfast team will be hosting the Most Stylish Awards. As well as this both parties have agreed a season long media partner deal.
The partnership will include several brand activation assets in the lead up to, during promotion of the raceday and throughout the season. Viking FM on the day will have representation with race sponsorships, brand activations and promotional opportunities.
Ladies Day presented by Porsche Centre Hull will take place on Wednesday, 10th August 2022. Tickets are now on sale from £10 in advance and can be bought by visiting the website – www.beverley-racecourse.co.uk.
The racing action features Seven races and is supported with musical entertainment throughout the day and plenty of drinks and food stalls to whet your appetite. The day will feature the competitive Most Stylish Awards with Viking FM Breakfast show hosting.
An official launch of Ladies Day presented by Porsche Centre Hull will be supported with a digital campaign and video launch before the start of the 2022 season.
Chief Executive at Beverley Racecourse – Sally Iggulden, said: “Ladies Day presented by Porsche Centre Hull is undoubtedly our flagship race meeting and we are delighted to work with the enthusiastic, peppy team at Viking FM, who will also support the exciting 19 racedays across our full summer season. The main day in August is already looking like being a vintage offering with a return of full crowds and maximum colour”.
Dom Munnelly – Marketing Director, said: “This racing fixture is undoubtedly one of the highlights of the sporting and social year in our region.
“We’re pleased to be working with the racecourse to promote tickets sales and of course bringing some extra colour and content to the racegoers on the big day itself.
“It’s certainly a not to be missed event; we’ll be there, and we’re looking forward to working in partnership with the club to make it a huge success.”
Notes to Editor
Beverley Racecourse has been part of the historic market town of Beverley for over 300 years. In 1752, the Jockey Club was founded, and the first Grandstand was built in 1767. Between 1813 and 1833, Squire Watts owned no less than four St. Leger winners, including the famous horse, Altisidora. In the last five decades, we’re extended and modernised the course to offer racegoers top quality racing and excellent facilities, and as we are a not-for-profit organisation, we continue to improve facilities and events at the course every year. In 2022 Beverley Racecourse are scheduled to operate 19 race fixtures from April through the September.
Viking FM is an independent local radio station owned and operated by Bauer Media as part of the Hits Radio Network. They play all the biggest hits and all the biggest throwbacks! You can listen to us on Smart Speaker, App, online at Vikingfm.co.uk and on 96.9FM. They broadcast across East Yorkshire and Northern Lincolnshire playing music from the likes of Adele, Becky Hill, Ed Sheeran, Dua Lipa and Sam Fender.
Contacts
Joe Pollak
Marketing & Partnerships Manager
Beverley Racecourse
01482 867488
Dom Munnelly
Marketing Director
Viking FM
dominic.munnelly@bauermedia.co.uk
07792417993