BEVERLEY RACECOURSE & PORSCHE CENTRE HULL ANNOUNCE 3-YEAR LADIES DAY TITLE PARTNERSHIP
The hugely popular Ladies Day, hosted by Beverley Racecourse, will have an exciting new title partner in 2022 with the announcement of a new three-year Ladies Day partnership with prestigious local car dealership Porsche Centre Hull. Due to take place on Wednesday 10 August 2022, the Racecourse confirmed the addition of the aspirational, luxury brand, which will help drive forward one of Yorkshire’s best days at the races. Working alongside each other, Beverley Racecourse and Porsche Centre Hull will help increase reach and awareness of the day as well as collaborating to showcase the latest Porsche car models. “Ladies Day presented by Porsche Centre Hull” will include several brand activation assets in the lead up to 10th August, on the day itself and throughout the next three race seasons. Porsche Centre Hull will have representation with race sponsorships, brand activations and promotional opportunities.
With competitive horse racing action supported with musical entertainment throughout the day, the event will also feature the competitive Most Stylish Awards with Porsche Centre Hull supplying fabulous prizes for the Most Stylish Racegoer categories. An official launch of Ladies Day presented by Porsche Centre Hull will be supported with a digital campaign and video launch before the start of the 2022 season.
Chief Executive at Beverley Racecourse – Sally Iggulden, said: “The addition of Porsche Centre Hull to our already superb portfolio of partners marks the start of an exciting three-year partnership. The Porsche brand encapsulates everything great about a day at the races – style, excitement and exceptional horsepower! This partnership will further raise the game of our most popular raceday, and the highlight of many peoples social season”.
Brand Director at Porsche Centre Hull – Richard Kitteridge, said: “We are delighted to be supporting this premier event at one of the finest racecourses in the UK and wish all spectators, trainers, jockeys (and horses!) the very best of luck in what will be a tremendous day of racing.”
• Beverley Racecourse is steeped in history, with racing having been staged at the spectacular Westwood site since 1690, but is bang up to date in meeting the needs of today’s racegoers. • Beverley Race Company is independent and locally owned and managed. As a not-for-profit organisation, the racecourse continually invests proceeds to make coming to racing in Beverley a fabulous experience. Over the past 15 years, an average of £500,000 has been invested each year improving facilities for visitors and the racing community. • The racecourse is a leading attraction and visitor draw for the beautiful and historic East Yorkshire market town of Beverley, one of the county’s sparkling jewels in the crown. • Beverley Racecourse is continually growing its appeal and audience as a sporting and leisure destination, welcoming more than 100,000 racegoers in 2019. • The racecourse was recently voted the best value racecourse in the north by the members of the Racegoers Club, the official supporters club for British racing fans. Voters were asked for their scores in five categories – viewing experience, facilities, food and beverage, atmosphere and value for money – with Beverley emerging with the best scores of any Northern course. • Beverley Racecourse is also a hugely popular events destination, hosting around 150 events annually ranging from weddings and family celebrations, to business conferences and meetings, and caravan rallies and dog shows. The racecourse has also been home to major events such as Beverley Folk Festival and Far Horizons International Kite Weekend. • The racecourse is noted for excellence, innovation and creativity, as recognised by a host of racing industry awards. • Beverley operates solely as a flat racing venue. In the 2022 season the racecourse will host 19 exciting race meetings between mid-April and late September, offering total prize money pushing £1m.
Porsche Centre Hull
Listers are proud to represent Porsche through our state-of-the-art Porsche Centre in Hull. Located on a 2 and a half acre site on the high profile Bridgehead Business Park, this is our first Porsche Centre for the Lister’s group. Our Porsche Centre offers the full new Porsche range, and an extensive selection of Approved Used Porsche vehicles as well as a state-of-the-art Porsche After sales department. Our main priority is providing only the very best customer service to all our valued visitors.
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